Ready to turn financial complexity into clarity and impact ?
Leverage nearly two decades of global finance expertise we translate complex finance challenges into clear actionable strategies.
Services
Business planning and profitability analysis
Financial steering
Performance management
Cost excellence
Process reorganization
Control and Compliance Enablement
Strategic Thinking
Every number tells a story. We help you see the full picture.
Financial Discipline
Robust processes. Transparent numbers
Operational Excellence
From insight to implementation.
Sustainable Growth
Long-term value creation.
Strategic Financial Management for sustainable growth
Apex Business Advisory helps stand-ups and growth stage companies drive profitability and long term success.
About Us
Empowering growth through strategic financial insight.
Apex Business Advisory partners with founders and business leaders to turn ambition into measurable results. With deep experience across finance, operations, and performance management, we design tailored strategies that strengthen profitability, scalability, and investor confidence.
Headquartered in Tunisia, we serve clients locally and internationally, offering a global perspective built on real operational experience.
Industries we serve
We focus on sectors where innovation meets precision — helping startups and SMEs transform technical expertise into sustainable growth.
Mobility and Advanced Manufacturing
Profitability & Operational Performance
Manufacturers face margin pressure, supply-chain volatility and rising production costs. Apex helps clarify true profitability, redesign cost structures and strengthen operational discipline for sustainable performance.
Energy & Sustainability
Investment Modeling & Cost Excellence
Energy players often struggle with complex CAPEX decisions, cost fluctuations and uncertain ROI. Apex provides clear financial modeling, disciplined cost frameworks and reliable decision support for profitable, scalable energy projects.
Digital Transformation and Technology
Process Reorganization for Scalable Growth
Fast-growing tech companies face bottlenecks, fragmented workflows and unclear accountability. Apex brings structure, streamlined processes and performance visibility to support cleaner execution and sustainable scaling.
Why Work With Us
Diagnose
Understand your challenges and identify opportunities
Implement
Apply tailored strategies and solutions
Follow-up
Monitor results and optimize for sustained growth
OUR PROCESS
How We Work - A Structured Path to Financial Clarity
From insight to impact: our proven approach ensures clarity, control, and measurable results.
01
Initial Consultation
We begin by listening. In a 20–30 minute discovery session, we assess your company’s goals, challenges, and current financial landscape. This step ensures we fully understand your unique context before proposing solutions.
02
Diagnostics and Analysis
We conduct a thorough review of your financial data, operations, and processes. Using our expertise, we identify inefficiencies, risks, and areas of potential growth. This phase provides a clear picture of where improvements will deliver the greatest impact.
03
Strategic Planning
Based on the diagnostic, we develop a customized plan that aligns with your business objectives. This includes business plans, profitability analysis, KPI frameworks, budgeting, cash optimization strategies, and process recommendations. Every plan is designed for actionable, measurable results.
04
Implementation Support
We work alongside your team to implement financial controls, dashboards, and process improvements. Our hands-on approach ensures that strategies are embedded efficiently, creating sustainable financial management and operational discipline
05
Continuous Improvement
Post-implementation, we track KPIs, review progress, and adjust strategies as needed. This ensures that your business not only meets its current goals but is positioned for ongoing growth and profitability.
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Prior to joining Consulting WP, Bianca ran a project management software firm in the U.S. and worked in consulting and investment banking.